HOLLY HUTCHINSON, is the founder of Pictor Parfum.
Holly’s repertoire in the fragrance industry extends to her other brands, Memoize London, Adscenture and EAUMG. She is also co-founder of Contradictions in ILK.
Holly’s Journey through the fragrance world has been
one spanning 15 years, giving her a wealth of
knowledge and experience. Her exciting
journey has awarded her experience
across areas of design, development,
conceptualizing, directing product
photoshoots, all the way through to
production and new product development.
Pictor Parfum is a new concept born
from Holly’s passion for photography.
As a student, Holly had a keen eye for
imagery, and the story behind each
individual photo. Much like a perfume,
a photo is a very personal and emotive
experience, a throwback to a past
experience, a friend, or place.
We use photography as the visual
stimulus and combine this with scent
to present our interpretation of our
We create A Scented Vision.
‘The sense of smell can be extraordinarily evocative, bringing back pictures as sharp as photographs of scenes that had left the conscious mind.’ Thalassa Cruso.
Pictor Parfum; Is a creative brand which
harnesses the artistic and creative bodies
held within both photography and perfumery.
We take inspiration from a visual image
to create our scents. We embody creativity,
through imagery, scent and discerning
design. We are aspirational, we are
independent and we are passionate
about perfume. We capture
a moment in time through